A real estate agent in Richmond, Texas wanted more leads from Facebook and Instagram across the Greater Houston area. We built and ran several Meta ad campaigns for him and managed his social accounts alongside them.
- Client
- Real estate agent (name kept private)
- Location
- Richmond, Texas (Greater Houston), United States
- Industry
- Property and real estate
- Services
- Meta ads (multiple campaigns), social media account management
- Result
- Real estate Meta ads run and managed end to end
The Challenge
Most real estate ads are one general post that says "call me to buy or sell." But a buyer, a seller and a renter want very different things, and one ad cannot speak to all three.
The Goal
Bring in leads from buyers, sellers and renters in the Greater Houston area, and keep the agent's social accounts active and professional.
What We Did
- Separate campaigns for each type of client. We built different campaigns for buyers, sellers and renters, so each person saw an ad that matched what they actually wanted.
- Local targeting. The ads were aimed at the Greater Houston area, where the agent works.
- A small test budget first. We started with a small test budget to learn which campaigns worked before spending more.
- Social media account management. We ran the agent's social accounts alongside the ads, so anyone who clicked through found an active, trustworthy profile.
- Working on his time. We worked around the agent's hours in Texas, so changes and replies happened during his working day.
The Result
Real estate Meta ads planned, run and managed end to end.
The agent had separate campaigns speaking to buyers, sellers and renters, and a social media presence to back them up, with one team handling all of it.
What This Means for Your Business
If you are a real estate agent, split your ads by what people want. Buyers, sellers and renters respond to different messages, and one generic ad wastes money on all three.
Read our guides to meta ads management and social media scheduling and posting, or see all our services. Want to speak to this client before you decide? Ask us for a reference and we will arrange one.
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