A business website has one job: turn a visitor into an enquiry. Everything else, the animations, the clever layouts, the long about page, is only worth having if it serves that. We build WordPress sites that load quickly, work properly on a phone, and make it obvious how to get in touch. This is what that involves and what to watch out for.
Mobile is not the secondary version
Most visitors will see your site on a phone. Not some. Most. Yet plenty of sites are still designed on a big screen and checked on a phone at the end, which is how you end up with text too small to read and buttons too close together to tap.
We build the phone layout as a first class version: readable text sizes, tap targets big enough for a thumb, no sideways scrolling, and forms that do not run off the edge of the screen. Then we make sure it also looks right on tablet and desktop.
Speed is a ranking factor and a sales factor
Google measures how fast your pages load and uses it when deciding where to rank you. Visitors judge it too, and they are less patient than Google. A few seconds of blank screen and a chunk of them are gone.
The usual culprits are enormous uncompressed images, too many plugins doing overlapping jobs, and slow hosting. We deal with all three: images compressed and served in modern formats, plugins cut back to what is actually needed, and caching set up properly.
What a small business site actually needs
A home page that says what you do
Within five seconds, in the visitor’s own words, not industry language.
A real services page
What you offer, who it is for, and what happens next.
Proof
Real work, real results, real reviews. This is what the hesitant visitor is looking for.
An easy way to make contact
A form that works and gets emailed to you, plus a phone number or WhatsApp link. A broken contact form is the most expensive bug a website can have.
Technical SEO in place
Title tags, meta descriptions, heading structure, image alt text, schema and a sitemap. Handled at build time, not bolted on later.
Why WordPress
You own it. You can change your text without paying anybody, move hosts if your host disappoints you, and add what you need as you grow. It powers a large share of the web, which means help and plugins for almost anything.
The trade off is that WordPress lets you install things that slow it down or break it. That is a maintenance question, and it is why a WordPress site benefits from somebody keeping an eye on it.
Common questions
How long does a website take?
A straightforward business site is usually two to four weeks once we have your content. The content is almost always what holds projects up, so we can write it for you if that helps.
Can you fix my existing site instead?
Often yes, and often that is the better value. We audit what you have and tell you honestly whether it is worth repairing or rebuilding.
Will I be able to edit it myself?
Yes. We build so that text and images can be changed without touching code, and we show you how.
Do I need to pay for hosting separately?
Yes, hosting and your domain are paid to the provider directly. We would rather you own those accounts than have us sit in the middle of them.
Want your site looked at?
We will check your speed, your mobile layout and your technical SEO and tell you what is wrong, free. See all services.